EN GE

Architectural brand concept

A personal exploration of an architectural brand, developed across identity, printed materials, and a website concept.

Project
Personal concept · 2022
Disciplines
Brand identity / Print design / Website UI
Design
Nikoloz Tse.
HILLFA logo beside a curved white architectural facade

The idea

One architectural brand, across different experiences

HILLFA explores the relationship between social and urban life. I developed the concept from its core identity through service packages, printed applications, and a digital presence, aiming to keep each part recognizably connected.

One identity. Three service packages

BASIC, COMF, and FUTUR explore different levels of the architectural offer. Each has its own symbol and visual emphasis within the wider HILLFA identity.

BASIC

BASIC business cards with an orange brushed back, on dark asphalt

COMF

COMF business cards with orange curved line patterns, on dark asphalt

FUTUR

FUTUR business cards, black with blue accents, front and back

A shared visual language

The geometric mark, adapted Georgian and English wordmarks, and a restrained palette establish a common foundation across the brand.

Construction lines and circle behind the HILLFA logomark
HILLFA English wordmark and Georgian adaptation on a construction grid, with logo clearspace HILLFA type and colour: FiraGO in SemiBold and Light, and the palette Golden Rays, Dark Charcoal, Light Pearl River and Oceanica

The identity in use

The visual system extends into documentation, project packaging, and a proposed handover item for a new homeowner.

Open dark folder holding a HILLFA agreement document Black HILLFA project package with the logo and FUTUR symbol
Holographic padded envelope reading New Home Owner, with HILLFA and FUTUR marks

The identity in print

The catalogue brings HILLFA’s service packages into one publication. COMF uses a light layout with orange accents; FUTUR shifts to charcoal and blue. Both share a consistent typographic hierarchy and geometric details.

HILLFA catalogue cover: dark layered texture with the HILLFA logo
Catalogue page 1: HILLFA BASIC, affordability and three building photos Catalogue page 2: Why HILLFA BASIC, with a facade photo
Catalogue page 3: HILLFA COMF, comfort, wood tiles and textures Catalogue page 4: improved lighting and sound isolation, with the COMF symbol
Catalogue page 5: HILLFA FUTUR on charcoal, list of premium services Catalogue page 6: FUTUR full service package, with the FUTUR triangle mark
Catalogue page 9: Lights Catalogue page 10: Sounds and partners

From identity to interface

The website concept carries the identity into a digital setting, organizing the company overview, service packages, and contact information within a consistent visual system.

Laptop showing the HILLFA website home screen: Fusion of social and urban life

The interface concept

The home page reads as one scroll. The header holds the BASIC, COMF and FUTUR products and the light and sound services; below come the hero with the brand showreel, the company, the three packages and selected projects. A chosen option expands while the others shrink, blur or turn black and white, so attention stays on one choice at a time. Each service brings its own accent colour, and testimonials, partners and a contact form close the page.

Header BASIC. COMF. FUTUR.Products menu Light package · Sound packageServices menu
Full HILLFA webpage design: header, hero, company overview, BASIC, COMF and FUTUR products, services, artists, testimonials, partners, contact and footer Primary information Partnered shop Hero text Brand showreel Interactive designNon-selected box: reduced size and layer blur Information about company "View" buttonFollows the mouse Main productsBASIC. COMF. FUTUR. Interactive designChosen option is expanded Clickable projects Interactive designChosen option is expanded Swipe through projects Service colourIntroduced as the accent Other servicesAnd more information Descriptive section Interactive designNon-selected option is blurred and black and white Options are clickable Testimonial space Provides a sense of trust List of partnersClickable shop button Contact areaFill in information FooterPrimary and secondary options

A public-facing expression

The same visual language extends into an outdoor advertising concept, bringing together the architectural imagery, service packages, and brand message.

Four HILLFA billboards along a Tbilisi street, showing the brand message and the BASIC, COMF and FUTUR tiers