Tbilisi Echo
Connecting the city with the stories hidden in its streets.
Tbilisi Echo explores a simple idea: the city has stories that people walk past every day. The concept connects selected locations with digital content through QR-based urban markers, inviting people to learn more about the places around them.
- Project
- Cultural design · University project · 2025
- Disciplines
- Brand identity / Digital experience / Urban design
- Design
- Nikoloz Tse.
The idea
A new way to explore familiar places
Everyday places often carry histories that remain invisible to passers-by. Tbilisi Echo explores how design can make those stories more accessible without separating them from their physical context.
Selected locations
The concept is presented through selected locations in Tbilisi, including Rustaveli Theatre, Marjanishvili Theatre, and the Writers' House. These examples show how one design system can work across different architectural and cultural settings.
From street to screen
QR-based touchpoints create a connection between the physical city and digital storytelling. The design system aims to make discovery intuitive, creating continuity between signage, identity, and interface.
