Cannes Young Lions
BIG LOVE MINI: a community-driven creative concept.
BIG LOVE MINI is a creative concept developed for the Cannes Young Lions competition in collaboration with Nini Gogilashvili. The work explores how a distinctive visual identity and a focused creative idea can help communicate a sense of community.
- Project
- Cannes Young Lions Georgia · Design · Shortlist 2025
- Disciplines
- Creative concept / Brand identity / Competition
- Design
- Nikoloz Tse.
- Collaboration
- Nini Gogilashvili
The idea
The creative direction
BIG LOVE is an identity for MINI's community. The mark keeps MINI's winged emblem but turns its centre into a heart, built from simple Bauhaus shapes: a square and a circle. The identity is meant to grow with the community, carrying new activities, spaces and shared experiences, from creative projects to outdoor gatherings, across social media, merchandise and events.
The outcome
The final competition board brings the idea, visual direction, and supporting communication into one presentation. The aim is to communicate the concept clearly within the limited space of a single creative proposal.
